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2013 Prediction: Firing CEOs, Rethinking Innovation, Reviving Inspiration

Written by: Rocco Pendola 12/12/12 - 8:30 AM EST
Tickers in this article: BBY HPQ JCP MSFT NFLX YHOO ZNGA
NEW YORK (TheStreet) -- I received a boatload of reaction to my recent article, CEOs Who Will Get Fired in 2013.

Lots of people said plenty of things to me about my strong takes in that piece. I'll use this article to address a few of them throughout the narrative.

I had hoped to get to one key point during my CNBC appearance from Tuesday, but, as is often the case, time was short and so am I.

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First, I like to think I weave a clear overarching theme throughout the various articles I publish on TheStreet praising and criticizing CEOs and other executives. Sometimes it pays to be explicit.

We're looking at two tracks here.

Track One: Reed Hastings at Netflix (NFLX) and Mark Pincus at Zynga (ZNGA) .

Neither of these guys should leave their company. They should be fired as CEO and, for shareholders and the greater good, officially titled "Founder and Chief Strategy Officer."