Apple's Black Friday Statement
Apple doesn't do meaningful discounts.
It floats the aforementioned "sale" from time to time. It reduces the price of old iPhones when a new model comes out, and offers deals alongside its education pricing.
For example, when I bought my MacBook Pro with Retina Display, I did it under my wife's name because she works in education. I think I saved $100 or $200 on the laptop. Apple also threw in a $100 gift card for the Apple Store. It was a Back to School promo.
I don't expect much, if anything, to change. Apple has no reason to shock us, make headlines or reinvent the pinwheel on Black Friday. That better not change this year.
Everybody loves Apple, wants it products and is entranced by the lifted skirt and perfumed inner thigh of its dominance.
Up until a couple of weeks ago, Steve Jobs was nothing but a distant memory. Tim Cook did things Jobs never would have done -- issued a dividend/buyback, published a genuine apology letter, churned out an iPad mini -- and the world shot you down if you questioned the moves, let alone made comparisons between the two CEOs.
AAPL drops a hundred bucks and, suddenly, Cook v. Jobs not only becomes fair game, it's a commonplace analysis.
I don't expect Cook to do anything out of the ordinary for Black Friday. If he does, Apple really has changed, and not for the better.
With broad use of the term "retailers," these outfits are the retailers of the decade, if not the century.