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Will Apple (AAPL) now use the patent to go after Samsung with everything it has and get injunctions against Samsung to block all selling of the illicit phones? Or will it just demand a huge licensing fee from Samsung and say that if Samsung won't pay it, Apple will move all of its semiconductor work to Intel (INTC) , which will have all of the chips Apple needs from the new factories it is opening now?
Both are terrific options. But you have to understand that the patent win in itself isn't enough to drive earnings per share, given that companies such as Samsung will stall and do whatever it can, and it can do a lot, not to play ball the way most companies we know would deal with this.
In other words, we are not dealing with some U.S. company that fears pressure or the Justice Department or the wrath of consumers. We are dealing with one of those faceless Asian companies that can do and has done pretty much whatever it wants, or it wouldn't have lost in the first place. No company that did what it did is going to abide by a verdict, especially one that will be viewed as coming from a "backyard" jury, one right in Apple's bailiwick.
So, sure, it can be another reason to buy Apple and another reason to sell Samsung -- although I wouldn't sell Google (GOOG) on it -- but until Apple gets an injunction or pulls its chip biz from Samsung to Intel, I am playing Apple on product intros and earnings only, and so should you.
Random musings: I am continually impressed with Tim Armstrong and what he has done for AOL (AOL) . What a godsend that guy is.
Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long AAPL.