Apple Crushes Amazon as Stock to Own

There are other reasons to like Apple compared to Amazon like cash per share, growth rates and barriers to entry, but in the end what we really want as investors is to make a return over and above the Treasury bond rate in return for the risk of loss we take. If you want to be in technology, it's hard to make an argument in favor of buying Amazon with its dotcom bubble stock price. Do yourself a favor and don't get caught holding shares in Amazon if the bubble pops.