Netflix Nails DreamWorks Deal: Tech Winners
The video streaming company is teaming up with the powerhouse of kid's content, Dreamworks Animation
Netflix has started to build a foundation of its own content, after releasing the political drama House of Cards, and adopting a bonus season of the cult-followed television series, Arrested Development.
The price of the deal was not disclosed, nor was the length of the contract.
Shares of Dreamworks closed higher on the day, up 4.08% to $23.74.
The National Association of Home Builders showed that sentiment was much stronger-than-expected, coming in at a reading of 52 for June, versus the expected reading of 45.
Zillow continued its television advertising campaign, launching its second commercial. The commercial, titled "Find Your Way Home", will feature a 30 second spot and a 60 second spot, both of which depict a family in process of house-hunting. For extra sentimental effect, the ad reveals at the end that the dad is a soldier overseas. Zillow's new campaign will be aired on major networks such as HGTV, CNN, Lifetime, and USA.
Zillow noted that it would channel more spending towards marketing in a recent earnings call. This year, the company tripled its advertising expenses, spending $15 million in this department.
--Written by David Webster in New York
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