The Truth About the 'Competition' Between Apple and Amazon
Despite this, "people," namely the media, continue to push this meme of fierce competition between Apple and Amazon. Think differently. Think harder. Just think.
You know the numbers:
- Cyber Monday online sales increased year over year. comScore says the increase was 17%, while IBM (IBM) reports a pop of more than 30%.
- comScore estimates $1.465 billion in Cyber Monday sales -- the biggest day ever in online spending and the second day this season to cross the $1 billion mark. The other day was Black Friday 2012.
But the real story wasn't revenue. More people used mobile devices to shop online than ever before. And the common component of that theme: Apple devices dominated mobile shopping traffic, helping Amazon extend its e-commerce dominance.
- iPad accounted for 90.5% of tablet traffic on Cyber Monday. Amazon's Kindle came in at 2.6%. The top online destination: Amazon.com.
I don't blame Apple and Amazon for feigning a heavyweight fight.
Think about it: If the two baddest dudes in the place drop the mitts and go at it, everybody stands back, forms a circle around them and watches the epic showdown. There's always some stupid drunk guy (in tech, Microsoft (MSFT) plays this role) who wanders into the middle of the fracas and ends up with a bloody nose and bruised ego.
But, by and large, you watch because you know there's nothing you can do.
Apple and Amazon rule the world in tech and in commerce. They not only do this individually, they do it together. While there might not be an unofficial official agreement between the two companies (though it would hardly surprise me if there was one), it's unspoken.