Apple: Don't Buy Waze, It's Dangerous and Reckless
Anyhow, a few months later, with MappleGate out of the headlines and the private startup navigation app Waze a better-known entity, it's probably worth another crack. Plus, I think I raise an important issue. In fact, I would feel slightly guilty, after my experience with Waze, if I didn't raise red flags.
Apple (AAPL) is apparently not going to buy Waze after all. Just the other day, standard media fare went down. Somebody reported the Apple/Waze rumor and everybody else rushed to file the same story. Turns out, at least according to TechCrunch, that everybody, including TechCrunch, jumped the gun.
For a whole host of reasons, there's no good reason for Apple to buy Waze. Most importantly, why would Apple want to take on such a dangerous and reckless application at best, a lawsuit waiting to happen at worst?
I wrote about Waze in October after using it several times, most notably on a 90-minute journey between Universal City and Santa Monica in Southern California. After that experience I will never use Waze again, particularly because I don't want to die or seriously injure myself or somebody else.
Instead, I have used Apple Maps, navigation provided by Siri, to get around familiar surroundings and on a weekend trip to Phoenix. It performs reasonably well -- though not perfect -- but, and here's the key, I do not have to take my eyes off of the road. In fact, I load directions before I start the car, push a button and never look at my iPhone again. Nor does Siri entice me to peek.
That's not the case with Waze. In fact, practically everything about the application is designed -- even if not intentionally -- to distract. For mere mortals, I reckon it's next to impossible to not be wholly distracted while using Waze. For goodness sake, they use the slogan, Waze: Drive Social .
They can't be serious?
The Waze platform is amazingly social. The Waze founders and developers should just take over iTunes. It's so social that, again, you cannot possibly expect somebody running that app while driving to focus, in the slightest, on driving.
Just look at Waze.
Each of those little icons on the map, invite a tap. What's this? What's that? Who's over there? Wow, there's somebody in the car next to me using Waze! Damn, she's cute!
When you see a fellow Waze user on the map, you can tap their icon. I could tap "hotjock" cruising just outside of Burbank and message this person publicly or privately. See those "points" and the "rank" under hotjock's name? The more you interact with Waze, the more points you score and the higher you rank.