Angry Birds & Toothpaste: A Match Made in Business

"If you go outside the boundaries ... you can expect litigation and problems from the licensee," Strum says.

Nanda acknowledges that a high price was paid to secure the license (the exact figures were not disclosed) but he feels it will pay off.

"I made a gut decision and after I went through my parameters ... I thought it was worth it," he says.

-- Written by Laurie Kulikowski in New York.

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