Angry Birds & Toothpaste: A Match Made in Business
"If you go outside the boundaries ... you can expect litigation and problems from the licensee," Strum says.
Nanda acknowledges that a high price was paid to secure the license (the exact figures were not disclosed) but he feels it will pay off.
"I made a gut decision and after I went through my parameters ... I thought it was worth it," he says.
-- Written by Laurie Kulikowski in New York.
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