GM Has Something Different in Buick
"Buick makes nice product and it is making inroads," said Scott Oldham, editor-in-chief at Edmunds.com. "But it's hard to make the argument that it's super successful.
"It hasn't leapfrogged the competition, it hasn't reinvented the segment and it hasn't put Lexus out of business," Oldham said. "It has made great strides, but this is not exactly a revolution."
It is worth noting, however, that Buick is the oldest existing U.S. automaker. Since it was founded in 1899, and sold its first car in 1904, dozens of automakers have come and gone. The joke is that some of the early Buick buyers remain Buick buyers. The truth is that among the most important achievements in business are to survive and to continually innovate, and Buick is doing both.
-- Written by Ted Reed in Charlotte
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