3 Things You Should Know About Small Business: September 6
Don't be afraid to pitch to selective publications, targeting ones where readers are mostly likely to turn into customers. The type of publication you pitch will also dictate the frequency of press releases. That said, if you're worried about over-saturation, consider also becoming a source for reporters. This way you stay fresh in the reporter's mind when they need a quote or information about the industry you serve and when the time comes you can call in a favor.
-- Written by Laurie Kulikowski in New York.
To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.
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