A Franchise Veteran's Secrets to Success

Written by: Laurie Kulikowski 09/04/12 - 6:00 AM EDT

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Rotche: Group fitness with a focus on boxing. But seriously, I think wellness and not just exercise. It's why the spa industry is really coming back. People are starting to spend more money on themselves and that's why you are seeing more group fitness concepts.

But membership businesses really. You're seeing a big thriving business on membership just because there is perceived value and the inherent value of membership where people want to be a part of communities.

I gave the keynote speech at the Dealmakers' Summit in Chicago. It's kind of like Match.com between money and brands and lot of these questions were asked. This was probably the most resounding. What venture capital people are looking for is wellness.