10 Coolest Tech Gadgets to Seal the Deal
NEW YORK ( MainStreet) -- Up sell. Down sell. Cross sell and short sell. You'd think with all the selling going on, we would actually, well, know without question how to do it. But study up like I do on the Mozarts of moving merchandise -- the Steve Jobs, the Larry Ellisons, the Ron Popeils of the world -- and you realize that nobody's way is the way.
Steve was Steve, so Apple is Apple. Ellison rewrote Oracle as a chapter in The Art of War : ruthlessly marching the troops, slashing prices and supposedly torturing the staff on the weekends. And Popeil? He is my favorite, a legit American sales genius. The man could literally sell anything. Don't believe it? Just try hawking something called "Mr. Microphone" and see how that works for you. But Ron made millions with nothing more than cheap commercials running in the middle of the night.
These all-time greats have at least one thing in common: They used the tools at hand to get their message across and close the deal.
The world's technology vendors understand that too, and they are creating simply marvelous sales tools that can help even us mere sales mortals to get that next fund sold, start-up funded or deal closed.
Here is Blum's ultimate guided tour to the best in business-sales tech tools:
1. Runco LightStyle LS-1 ($3,995)
As Madison Avenue legend David Ogilvy used to say: "The worst fault a salesman can commit is to be a bore." And in this distracted mobile age, oh baby, it is easy to be dull -- because let's face it, most deals still get done in the "boring room": that is, the conference room.
Nip the sales snoozing in the bud with this surprisingly affordable top-end projector from Runco, a division of Planar Systems (PLNR) , The LS-1. Runco has served notice to traditional business projector makers such as Optoma, BenQ or ViewSonic by making probably the best conference room presentation tool at this price. So don't cry uncle at the $4K price tag. You are looking at a unit that performs on par with projectors 10 times the price. Seriously.
And this unit produces what you need to get the zip factor up: a legit movie theater-quality image in a small conference room space. I found that the LS-1 offers no-questions-asked plug-and-play installation and a fantastic user experience. Plus, if you need to get fancy and bring in a professional projection tech to optimize the image, the LS-1 has most every possible image control. Also, the thing looks simply fantastic hanging from the ceiling.
This projector is so good, don't be surprised if your clients hang out to watch bootleg copies of The Hunger Games after the big pitch session.