RIM BlackBerry 10 Launch: Blog Recap
NEW YORK (TheStreet) -- Research In Motion(RIMM) unveiled its eagerly awaited BlackBerry 10 technology at a series of global events Wednesday. Clearly keen to draw a line under a frustrating period marred by delayed product launches and share losses, RIM also changed its company name to BlackBerry.
"We have definitely been on a journey of transformation," said BlackBerry CEO Thorsten Heins, kicking off the company's event in New York, adding that BlackBerry will transform mobile communications into mobile computing.
The Canadian handset maker, which will trade under the ticker symbol BBRY, unveiled its new BlackBerry 10 operating system and two new smartphones: the Z10 and Q10. The Z10 is a touchscreen device with a 4.2-inch display, while the Q10 comes with a physical QWERTY keyboard.
"You're going to love this," Heins said during his keynote presentation. "These BlackBerry 10 devices are absolutely the best typing experience in the industry."
Much of Wednesday's New York event was devoted to demonstrations of the new operating system, with Heins and Vivek Bhardwaj, head of BlackBerry's software portfolio, showing off features such as BlackBerry Balance, Hub and Flow.