Cramer Quick Take: Tides Shift for Hasbro
In the past, both said that they preferred Mattel to Hasbro, because the company depends less on hot movie franchises to move sales.
But with both companies missing badly on estimates, Cramer sees a different, fundamental change underway: Tablets.
Parents, specifically young ones, are tech-savvy and are now putting tablets in their children's hands, rather than dolls, action figures or board games.
The tablet has been the toy substitute, he said, that can be tailored to young children and even infants, as a way to both play and learn. The move is relatively easy to spot, since both companies failed to impress investors.
Cramer concluded that he still prefers Mattel to Hasbro, but that he likes the tablet more than either, citing this as a play on Apple
-- Written by Bret Kenwell in Petoskey, Mich. .