How the Apple Win Changes Technology Forever
NEW YORK (TheStreet) -- Apple's(AAPL) landmark victory against Samsung could change the landscape of the technology industry forever, as patents become more important, and companies fight each other in the courtrooms, as opposed to just the retail shelves.
The Wall Street Journal noted a jury awarded Apple $1.05 billion in damages, ruling that Samsung infringed on six Apple patents, including "rubberbanding" scrolling, its glass front, and the shape and color of the apps in its smartphones. A seventh patent was found not to be infringed upon, the issue of Samsung's Galaxy Tab infringing on Apple's iPad design. With Samsung found to willingly infringe upon the patents, the monetary award could be enhanced, should Judge Lucy Koh decide this. Apple had originally been seeking $2.7 billion in damages.
Of the seven patents involved in the case, Samsung violated patents that include "rubber band" scrolling, pinch-to-zoom capabilities and one-finger scrolling, double-tap zooming and centering, a design patent that touches on trade dress on the front of the iPhone, another design patent that touches on trade dress on the back, and one that touches on the home screen and the apps.
While the ruling is likely to be appealed by Samsung, the implications are pretty clear. Apple's going to use its force, firepower, and will if anyone infringes on the company's patents.
This case, however, is likely to head to appeals courts for months and years before it ultimately heads to the Supreme Court. Samsung issued a statement on the case, saying it's far from over. "This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple's claims. Samsung will continue to innovate and offer choices for the consumer," the Korean tech giant said in its press release reacting to the jury's decision.
Not only is this a blow against Samsung, but it may very well negatively affect Google(GOOG) , as its Android operating system is at the heart of this issue.
Apple may wind up cross-licensing patents to Samsung, as Microsoft(MSFT) has already done, but it's clear that the consumer will be affected one way or another, and the industry is changed forever.