Cramer says you hold Alcoa for the long term while Hershey is played out.
Snap judgments on certain stocks can cost you.
Cramer says don't bet against Shake Shack and buy FireEye because every company needs cyber security.
Making money involves tedious homework, not assumptions based on headlines alone, Cramer says.
TheStreet's Jim Cramer says the American farm is in dire straits, and that doesn't bode well for Deere, which reports earnings Friday. Meanwhile, Campbell needs more organic foods.