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Separately, for brick-and-mortar retailers, "an eye-catching window display can draw in foot traffic and promote holiday specials," according to Fastsigns, a leading franchise that creates professional interior and exterior signage and displays.

If you haven't already, retail locations should be in full-swing preparation for the holiday season. Small independent shops can create distinctive and unique displays by adding holiday decorations and visual communications to highlight promotions and sales. There are many options including window graphics, wall and floor decals, banners, point of purchase signs and QR codes, Fastsigns says.

"If your store is located on a busy road, a banner may be more legible to drivers than smaller window signage," Fastsigns suggests. "Point-of-purchase signs can remind customers to check more items off their to-do lists with an additional purchase. Place small-ticket items near the register and point them out as fun stocking stuffers."

-- Written by Laurie Kulikowski in New York.

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