3 Things You Should Know About Small Business: Nov. 19
3. Six online small-business marketing trends for 2013. While small-business owners aren't typically marketing gurus, there are a few strategies that should be implemented sooner rather than later, according to an article via Business 2 Community , an online community focused on social media, marketing, branding and public relations news.
Static websites are out; interactive tools are in. Add "content marketing" to your website. "Creating quality, relevant content attracts your target market and positions you as the expert in your industry," the author writes.
Which leads to always having fresh content on your website. Try implanting an "editorial calendar" to help plan ahead so you don't waste time trying to figure out what type of content to produce and what is relevant to your readers.
Get with the program on SEO. Changes to Google (GOOG) search algorithms earlier this year mean small-business owners should be reading up a little on what works and what doesn't when it comes to SEO. It may be more efficient for you to hire a local, reputable marketing company to help you.
Support your mobile visitors. Customers more than ever are using their smartphones to connect via the Internet. Don't miss out on the opportunity to connect with your customers by failing to offer a mobile-supported website. "Most small businesses will not be able to afford having both a browser website and a mobile website designed and developed. If you transition your website to a responsive theme, you can support all devices easily," the article says.
Don't abandon email marketing; it just needs some refining. "Make it part of your content plan to create a valuable product such as an eBook, whitepaper or useful tool, that people get for free when they sign up for your email list," the article says.
Make sure your overall Web presence is optimized. Are you on Facebook, Twitter, LinkedIn and Pinterest? Getting on these sites has several benefits, including creating more visibility for your brand; networking opportunities and attracting your ideal client.
-- Written by Laurie Kulikowski in New York.
To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.
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