5 Strangest College Bowl Game Sponsors
Jan. 1, 2013
Location: Jacksonville, Fla.
Matchup: Northwestern vs. Mississippi State
Payout: $2.5 million
Really? Is this bowl sponsored by 1999, too?
Nothing against "Taxslayer" and its thrash-metal approach to tax and accounting software, but putting a dot-com company name into a sports sponsorship brings back bad memories of sock-puppet pet site pitchmen and job-seeking monsters. We know Taxslayer has to do something to make folks stop thinking of Intuit's
Besides, there are only two dot-coms sponsoring bowls this year. The other is notorious skin-purveying web host GoDaddy. Unless Taxslayer.com either A) Switches NASCAR sponsorships and starts running Danica Patrick teaser clips or B) Starts playing portions of Slayer's "Reign In Blood" every time a taxpayer completes a subsection, they may want to rethink both their marketing and moniker.