5 Strangest College Bowl Game Sponsors
Armed Forces Bowl
Sponsor: Bell Helicopter
Location: Fort Worth, Texas
Matchup: Rice vs. Air Force
As odd a fit as some of the above sponsors are, at least there's potential for some bowl viewers to go out and pay for their product. They might consider filing their returns with Taxslayer.com, shopping at Belk before the game or watching it at Beef O'Brady's.
But Bell Helicopter? The military connection isn't lost on us, but is the average fan watching Rice and Air Force really going to be swayed into spending a few million on a Huey or Osprey? Are local news traffic teams a demographic ripe for exploitation? Will medical transport teams tuning in between organ donations really be swayed?
It all seems unlikely, but at least it's a better deal than defense contractor Northrop Grumman
-- Written by Jason Notte in Portland, Ore.
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