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5 Strangest College Bowl Game Sponsors

Tickers in this article: BPI

Armed Forces Bowl
Dec. 29
Sponsor: Bell Helicopter
Location: Fort Worth, Texas
Matchup: Rice vs. Air Force
Payout: $750,000

As odd a fit as some of the above sponsors are, at least there's potential for some bowl viewers to go out and pay for their product. They might consider filing their returns with, shopping at Belk before the game or watching it at Beef O'Brady's.

But Bell Helicopter? The military connection isn't lost on us, but is the average fan watching Rice and Air Force really going to be swayed into spending a few million on a Huey or Osprey? Are local news traffic teams a demographic ripe for exploitation? Will medical transport teams tuning in between organ donations really be swayed?

It all seems unlikely, but at least it's a better deal than defense contractor Northrop Grumman got for its Military Bowl. Not only is its Washington, D.C., bowl being played in crumbling RFK Stadium instead of FedEx Field, but it couldn't even attract a military team after the Army and Navy were deemed ineligible. Bowling Green State vs. San Jose State? That may make fans want to load up on military hardware, but not for the reasons Northrop Grumman intends.

-- Written by Jason Notte in Portland, Ore.

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