5 Super Bowl Winners You Should Be Betting On
The National Retail Federation has a tendency to get a bit overexcited once anything resembling a retail holiday comes around, but their surveys of buyer intentions tend to provide at least a vague idea of how buyers will approach seasonal spending.
This year, in a survey of buyer intentions, the NRF found that 74.5% of Americans plan to buy some form of food or beverages specifically for the Super Bowl. Altogether, they're predicting Americans will spend a net average of $68.64 apiece on Super Bowl shopping and almost $12.3 billion in total.
That's a bit lofty, which is why we should remind you that it's a survey of buyer intentions, which have very little to do with reality. Any bagger or cashier at a Kroger