Apple Fashion Accessories A Boon for Small Businesses
The cases are sold in both big-box retailers and carrier stores, as well as directly.
"When we started out we didn't even think about marketing, we just focused on making a really
While Speck has been around since 2004, Hynecek says it was spread too thin across a number of accessories. About five or six years ago (which correlates with the launch of the first iPhone), the company honed its product line to only making cases.
2. Find a distribution partner.
If you really want to go big with your design, finding a distribution partner is key, but that will also be the biggest challenge. While many small retailers can have some success selling on Web sites like Etsy or in a boutique store, the reality is securing distribution partnerships that will ensure your product beats the competition, Morgan says.
Distribution partnerships is what "keeps a lot of big players in place these days ... not unique
Speck's Hynecek says the key to getting on retailers' shelves is "a lot of relationship work."
"We started with a few products with each of those stores and the better you do, the more time the buyers show you ... and the more products you can bring" into stores, he says. "It's really a relationship-building experience."
PHD Bookbinding is a leading online bindery for library-quality hardcover binding and personal academic publishing. The idea to use the company's skills to produce covers for tablets came about after Odunsi saw other competitors entering the market - and doing it wrong.
"We thought this was something unique that we could add to turn it into a full-fledged fashion accessory," Odunsi says. "Other players don't do custom
But it didn't come without challenges. Odunsi says while the product itself was ready to go to market a year ago, the company wasn't satisfied with its online ordering system, which needed to be revamped to allow for essentially custom building of cases.