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Apple Launches CarPlay -- Not to Be Confused With Google Play

Tickers in this article: AAPL F GM GOOG HMC TM

NEW YORK (TheStreet) -- Apple announced during the Geneva Car Show that it will roll out CarPlay, a system that integrates the driver's iPhone with the car's entertainment center. 

TheStreet's Debra Borchardt said that it will be initially available in car manufacturers like Ferrari, Mercedes, and Volvo. 

Automakers such as BMW, Ford , General Motors , Toyota Motors Honda Motor Company , and Subaru will follow with the service as well. 

CarPlay will allow the driver to use their phone hands-free, to place phone calls, listen to music and podcasts, get directions and speak with Siri. 

Borchardt added that there has been some criticism about the name, CarPlay, as it has an odd similarity to Google's Google Play, which is the tech giant's name for its entertainment hub. 

Both stocks are lower in Monday's session, but not on the news from the auto world. Instead, unrest in Ukraine is weighing on most U.S. equities, she concluded.

-- Written by Bret Kenwell in Petoskey, Mich.