Apple Losing Control of Its Brand
No doubt I was. The Heartbreakers without Tom Petty cease to exist. On a similar, albeit much lower level, Journey became something other Journey without Steve Perry.
Obvious comparison, I know. But Apple
Obvious, but worth repeating because, no matter how many times we see evidence of Apple's demise under Cook, most people tend to discount the matter's significance.
We gave Jobs the credit of a legend when alive, but downplay his impact once he's gone. As if a different Apple can be the same great Apple Jobs ran.
It can't be. And, while we probably shouldn't expect Apple to remain exactly the same under Cook and without Jobs, we should do more to guard the latter's legacy and protect the company from spiraling towards run of the mill status.
I write this ahead of Apple's Worldwide Developers Conference (WWDC) because I am confident that nothing Apple announces there can possibly change the direction of the game. A game Apple once dictated but does little more than react to these days.
Another case in point. Something that helps illustrate the bigger picture better than anything we can possibly expect to happen at WWDC.
On a big Los Angeles radio station week, I heard a Best Buy
And Tim Cook, along with the rest of the company, stands by and lets it happen? This is the type of thing Jobs would have gone mad over. Lowly Best Buy promoting itself by effectively taking shots at Apple ! As in Samsung assume ownership of the next big thing from Apple.
I have argued that Apple should pull its products from most third-party retailers , particularly Best Buy, Wal-Mart
My understanding is that these are Best Buy commercials, not Samsung spots. But, for the larger point, that really doesn't matter. When Best Buy can insult Apple in its advertising and get away with it, you know somebody (Cook) is either asleep at the wheel or unaware of what's important.