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Are Toyota Prius Owners Environmentally Friendly or Just Complete Tools?

Tickers in this article: AAPL P TM

Bingo. As a guy who comes fresh off a decade of not liking cars much, I sure dig connecting my Apple (AAPL) iPhone, via Bluetooth, to the Prius's entertainment system and rocking a crystal-clear stream of Pandora (P) that I can actually hear because this beauty barely makes a sound.

All the while, I'm probably getting better gas mileage than the cats next to me (wait, they're all driving Prii now!).

But, I'm not that easily duped. That's why I rarely sign petitions, give money to political parties or take everything Rachel Maddow says as gospel.

Shockingly, the academic research in this area is thick. I'll follow up this rant with the gist of what it has to say later in the month. Make my article history a daily habit, if you will.

In the meantime, I can endorse the purchase of a Prius. Awesome car. Great experience at Toyota. Just don't get all pious as you cruise out of the lot in EV Mode .

--Written by Rocco Pendola in Santa Monica, Calif.