Barnes & Noble's Rude Awakening: Tech Markets Are Winner-Take-All

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NEW YORK (TheStreet) -- Liberty Media's

In tech, it's winner-take-all.

It's not like Coca-Cola

When a technology market consolidates, there is one winner and everyone else needs to find something else to do.

In the case of e-book readers, that winner is Amazon

This story has been true since the tech sector began.

IBM

This is not the same thing as grabbing all the sales. IBM stared down two generations of mainframe competitors: the original BUNCH (Burroughs, Univac, NCR

Notice that Burroughs and Univac became Unisys

In search, for instance, Yahoo!