Best Buy's New Life After Takeover Trauma
Updated from 12:31 p.m. to include home sales data and closing share prices.
NEW YORK (TheStreet) -- Best Buy
While Best Buy is unlikely to admit that a half-year of being hostage to takeover negotiations was a distraction, recent developments such as a store-in-store partnership with electronics giant Samsung and a commitment to match price competitors such as Amazon
More importantly, after years of poor sales metrics in a stagnant economy, rising housing markets and a new crop of electronics products to take on Apple's
For instance, as real estate comes back to life and homeowners find the need to fill living rooms with requisite electronics such as flat screens for the first time since the housing bust, Best Buy may have a better shot at succeeding with novel store-in-store concepts than J.C. Penney
A late March report from the Commerce Department showed new home sales in January and February reached the biggest two-month gain since the fall of 2008.
Best Buy's partnership with Samsung stands out as a crucial development because it draws the Richfield, Minn-based company closer to what's likely its best shot at regaining relevance to consumers, who've clearly shifted to online spending and specialized retail channels such as Apple stores.
While Samsung is nipping at the heels of Apple in the tablet and smartphone market using the Google
In spite of Samsung's size and position, however, the company has virtually no independent retail presence in the U.S., unlike Apple and increasingly Microsoft
Hence the partnership with Best Buy, which will open 500 Samsung store-within-a-store set-ups starting in May and ending this summer. According to Deutsche Bank analyst Mike Baker, the partnership will improve ties between Best Buy and Samsung, while improving the retailer's store space for the hot-selling smartphone, tablet, Chromebook and flat screen products Samsung offers.
The store-in-store concept differs from the one currently in place with Apple, which siphons off the company's iPhone, iPad and iMac products to their own part of Best Buy retail outlets. Samsung is putting its own workers and marketing spending to its store concept at Best Buy, whereas consumers still have to go to an Apple store for a full experience.
The distinction is crucial as just about every hardware manufacturer tries to figure out a way to beat a commodity trap that has only Apple consistently fetching premium prices and consumer loyalty.
As it rolls out Windows 8 software and a corresponding ecosystem of smartphone, tablet and PC products, Microsoft is building out branded stores in the mold of Apple. Meanwhile, BlackBerry
HP and Dell appear noticeably behind in generating excitement for new tablet or PC products.
Best Buy's turnaround will be reliant on competitiveness of ecosystems such as Android, BB10 and Windows 8, given the concentration of the company's top vendors.
Apple, Samsung, HP, Sony
As part of a March 11 upgrade to "overweight," Piper Jaffray analyst Peter J. Keith said closer supplier relationships could drive the company's sales and gross margins, which have both been pressured in recent years.
"While many investors we speak to remain skeptical that BBY can stabilize sales and improve gross margin, ongoing announcements similar to the two today lend support to improvement in these two important metrics," wrote Keith in an April 4 client note.
The analyst gives Best Buy shares a $26 price target.
Best Buy shares gained about 16% in Thursday trading on its Samsung announcement. Shares are up over 100% for the year to date, to $25.45 in Friday trading, amid renewed optimism the company can turn around its operations.