Can Amazon Put Brick and Mortar Retail Back Together Again?

Jeff Bezos, speaking to Charlie Rose on CBS, discussed the issue. In the process, he proved why he is, by leaps and bounds, the best CEO in the world, right alongside Howard Schultz at Starbucks (SBUX) .

Watch this. It is simply fantastic stuff (with respect to CBS, you might have to sit through a 30-second commercial, but it's well worth it):

If your first reaction was Wait a minute, the Kindle Fire is a 'me, too' product, you really don't understand Amazon. Sadly, I might not be able to save you, but I'll try.

If 100 companies are doing something and you're the 101st, you're not really bringing any value to society.

Couple this with the strategy of aggressive spending to seize massive opportunity and, again, with the exception of Starbucks, there is not another company, across industries, doing anything even as close to entrepreneurial, innovative and exciting as Amazon.

Plenty of companies with limited resources, relative to Amazon and Starbucks, are taking similar chances, but it's a different ball game. Very few giants and blue-chips take this approach. They park money overseas, hem and haw about political gridlock and produce uninspiring copycats of what everybody else is already doing. That's not money well spent.

So, we know that Amazon took the $3 billion bond because it's a great environment to do it in. It's relatively cheap debt and the company has so many different directions it can go in to get a solid ROI from the move.