CEOs Who Will Get Fired in 2013

Tickers in this article: ZNGA BBY HPQ YHOO NFLX MSFT

Netflix and Zynga should publicly "fire" Hastings and Pincus and "reassign" them as founders and chief strategy officers. Just like Tim Westergren at Pandora (P) . People respect Pandora management, even if they don't see eye to eye on its future.

Let's face it, visionaries such as Hastings and Pincus have no time for the public relations/media game when they're trying to focus as visionary and CEO.

Few can pull off the Steve Jobs balancing act of genius, good guy/bad guy and narcissist all at the same time. There's nothing wrong with being a "bad guy" or even a "narcissist" as long as you moderate these qualities privately (which I am certain Hastings and Pincus do) and publicly (which both need to start or continue to do).

Take some heat off of Hastings and Pincus. Give them time to strategize long-term and craft better public images with the checks, balances and coherent plan a new CEO will put in place.

Quick Hitters

Best Buy (BBY) . Hubert Joly was a mistake . Bottom line. Fire his butt, but be nice in the process.

Position the move as a success: We brought this guy in shore up some internal, organizational things. He basically acted as a consultant. It was invaluable, now we take the next step and elevate Stephen Gillett (heck, even call him our "Marissa Mayer") to CEO .

Trust me. People across spaces, particularly in tech and retail with a pulse (e.g., Starbucks (SBUX) ) respect this guy. It's time for Best Buy's Board to wake up and do likewise. If its doesn't, he'll simply move on to a company where he actually has a real chance to incite change.

Microsoft (MSFT) .

I have to question Bill Gates' sanity. He's buds with Steve Ballmer. I get that. But, man, the guy is running Microsoft into the ground.

It's easy to do what Ballmer is doing: feign actual visionary change. That's all the Surface tablet and a traditional/touch-screen Windows OS is. It's not to say Surface is awful hardware (though you legitimately could) or Windows 8 is bad software (it's not, at least from cosmetic and basic-use standpoints), but it has not/will not wow people enough to change the game.

Apple (AAPL) makes the rules. Microsoft, along with Hewlett Packard (HPQ) (Meg Whitman makes CEO No. 5 who needs to lose the title), play by them.

Meg says naturally, HP must do a smartphone . That's weak. And it's not much different at Microsoft. Apple made touch screens, smartphones and tablets the standard; Ballmer fell in line. No true innovation. Nothing new.

And the worst part of it all, Ballmer can take Xbox and wrangle complete control of the living room . That's what Microsoft's next CEO needs to do -- go after Apple where there's actually a realistic chance of winning or, at the very least, making a dent.