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2. HP

HP (HPQ) is another company that doesn't get it. Appearing at Pepcom, HP had a few tables to show off its latest notebooks and desktops. The problem is, as a consumer, there were nearly 10 notebooks on the tables, and those are just the new ones. Again, too many choices. HP unveiled something called a Sleekbook, which looked anything but. Models looked as if they were crafted in 2003, not 2013. Perhaps that's why the company's stock is down more than 40% over the past year.


Being a car guy, I had high hopes for Ford's (F) panel, but it just didn't resonate. The Michigan-based automaker, which has done a wonderful job turning itself around after the financial crisis, and is now solidly profitable, announced its developer program for its Applink system, to help make in-car communications a lot more exciting than than just traditional radio. The problem is, Ford has done pretty much all it can. With Applink and Sync by Microsoft (MSFT) , Ford owners have access to content from Pandora (P) , I Heart Radio , and several other partners. Ford brought on nine new partners, including Amazon (AMZN) Cloud Player, but it just felt like more of the same. It didn't feel like anything special. Perhaps the developers will prove me wrong over time.

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--Written by Chris Ciaccia in Las Vegas

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