Coach Surges on International Expansion (Update 2)

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Updated from 11:18 a.m. ET with additional information throughout.

NEW YORK ( TheStreet) -- Coach surged Tuesday after increased international sales bolstered the luxury retailer's third-quarter profit beating analysts' forecasts.

Shares jumped 9.8% to $55.55 on more than triple the normal daily trading volume.

The company's net income for three-month period ended March 30 totaled $239 million an increase of 6% compared to the same period a year ago. Earnings per diluted share of 84 cents came in at the high-end of analysts' estimates.

Coach Chairman and CEO Lew Frankfort attributed the strong results to the company's growing international sales, men's division and digital business as well as a continued turnaround of the brand to focus on accessories, particularly with the re-launch of its footwear division.

The company is reinvigorated about "the next chapter of our growth story now under way as we transform Coach into a global, lifestyle brand anchored in accessories," Frankfort said in his opening comments during the earnings call.

Analysts expected the luxury retailer to post quarterly earnings of 80 cents a share with the lowest estimate coming in at 74 cents and the highest at 84 cents a share, according to Thomson Reuters . Coach posted earnings per share of 77 cents in the year-earlier quarter.

The company also announced that its board of directors voted to increase its cash dividend by 15 cents annually, raising it to an annual rate of $1.35 per share starting with the dividend to be paid to stockholders in July 2013.

Coach said sales rose 7% to $1.19 billion for the quarter. (On a constant currency basis sales rose 10% for the quarter.)

Operating income totaled $348 million, up 3% from the comparable year-ago period. Operating margin was 29.3% versus 30.4% reported in the prior year, Coach said.

In North America, sales rose 7% to $792 million over last year. Direct sales for the region rose 8% for the quarter, while comparable store sales nudged higher at 1%.

International sales was buoyed by strong growth in China. Overall international sales rose 6% to $382 million. Total China sales jumped 40%, with comparable store sales rising at a double-digit rate, the company said. In Japan, sales were flat over the prior year on a constant-currency basis, while dollar sales declined 14%, reflecting the weaker yen, Coach said.

Coach has been under pressure from luxury retailer rivals, in particular trendier Michael Kors . Coach is now looking to provide more sophisticated offerings to customers and focus on its men's division. It launched its new footwear offerings in March.

At quarter-end, Coach had 352 retail stores and 191 factory stores. Store openings focused on Asia. At quarter-end, the company operated seven locations in Singapore, 27 in Taiwan, 10 in Malaysia and 49 in Korea, it said.