Cyber Monday Sales Set Record as Trend Accelerates (Update 2)
This story has been updated from 9:57 am EST with Walmart.com information.
NEW YORK ( TheStreet) -- Cyber Monday online sales set a new record of $2.29 billion, up 16% from 2012, according to the Adobe Digital Index 2013.
About 18.3% of the sales were from consumers using mobile devices, an increase of 80% from last year, Adobe said.
The record breaking online sales Monday were in addition to record-breaking Internet sales on Thanksgiving Day and Black Friday, at $1.06 billion and $1.93 billion, respectively, according to Adobe data.
Total online sales from Thanksgiving through Cyber Monday surged 26% to $7.4 billion. While so-called "brick-and-click" retailers dominated the Thanksgiving weekend sales, Internet retailers, namely Amazon
Top-selling items on Walmart.com on Cyber Monday included: an LG 50" LED HDTV and the Apple
Walmart.com will offer 200 online specials every day through Friday, Dec. 6. The company is also offering free shipping throughout the holiday season on all orders of $35 or more. Online orders can also be shipped to local Wal-Mart stores and in many instances, be picked up as early as the same day.
Cyber Monday consumers shopping on their smartphones or tablets generated $419 million of sales yesterday, with tablets driving more of the mobile sales than phones, Adobe says.
Social media also contributed on Monday. Facebook
"Retailers earned 10% of their annual sales in just the last five days, an increase of 26% (year over year)," said Tamara Gaffney, Adobe's principal analyst. "Sales from mobile devices saw the biggest gains with an 80% increase over last year."
ShopperTrak estimates that bricks-and-mortar retail sales over the four-day weekend rose just 1% as shoppers spent an estimated total of $22.2 billion. Retail shopper traffic decreased by 4%, to an estimated 1.8 billion store visits, the analytics firm said Tuesday.
While total in-store shopper traffic rose by 9.4% in the apparel sector, store traffic in the electronics sector decreased by 6.5% for that same time period, ShopperTrak says.
The National Retail Federation estimates that consumers, on average, spent 4% less than they did last year, on Thanksgiving weekend thanks to strong promotions and sales by retailers. The NRF estimated that shoppers, on average, spent $407.02 compared to $423.55 last year. Total spending for the four days is expected to reach $57.4 billion.