Domino���s Pizza CEO Says Big Ideas Are in the Oven

Tickers in this article: CMG DPZ PZZA SBUX

NEW YORK (TheStreet) -- Domino's Pizza  President and CEO J. Patrick Doyle has no intention of letting the company's track record of financial success go cold and stale.

To prevent the strong sales and earnings trends at Domino's Pizza from cooling amid intense competition from Papa John's , Yum Brands' Pizza Hut, and even Starbucks and Chipotle , the company has begun to bake big ideas at its corporate headquarters.

In an interview with TheStreet, Doyle said "we think there are opportunities" when asked if the company could soon roll out a "skinny menu." A skinny menu at Domino's Pizza would theoretically consist of the company's classics, but be underpinned by low fat cheeses and meats, reduced sodium sauce and a whole wheat flour blend.

"It's all about giving people opportunities," according to Doyle.

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The idea is not so farfetched. Domino's Pizza already sells a "smart slice" exclusively to educational systems, offering children a healthier option for one of their favorite lunchtime foods.

Any Domino's Pizza skinny menu products are unlikely to be delivered via an unmanned drone, at least not yet. So Domino's Pizza will continue to rely on its leading automobile delivery service to gets its hot products to college students and families. It's just that the vehicle that pulls up to the front of any establishment may look very futuristic.

In early June, Domino's Pizza unveiled its DXP concept delivery car, a compact, space age-looking vehicle with cupholders inside for drivers and a separate pizza warming station. Domino's Pizza has been mum on the initiative until now.

"We haven't had a purpose-built delivery vehicle, so this made a lot of sense," said Doyle. Although Doyle stressed the company has not announced a date for a widespread rollout of the DXP, he did confirm that "you're going to see some on the road in the U.S."

-- Written by Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.

At the time of publication, the author had no positions in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.