Elmiraj: How Cadillac Could Give Tesla a Run
That's basically what BlackBerry
Just like the smartphone industry in 2007, the automobile industry in 2013 has just seen the advent of a major technological inflection point. In 2007, BlackBerry, Nokia
In Silicon Valley, we knew this. We knew it because the iPhone almost immediately became the dominant smartphone OS among the technology influencers. Any walk down Palo Alto's University Avenue in August 2007 would have confirmed this. The rest of the country -- and much of the rest of the world -- lags Silicon Valley by three to five years in technology adoption. And now, the car is suddenly not just a car anymore. It's technology, too.
Starting in late 2012, the luxury car market in Silicon Valley took a radical turn. For those of us paying attention, brand-new BMW 750, Mercedes 550 and indeed Cadillac became an extinct species in the neighborhoods and zip codes around Los Altos.
Almost overnight -- even faster than in the notoriously fast-moving smartphone market -- Tesla
Now, one year later, the only Cadillacs you see are the rare Hertz rental ATS's, as well as a couple of Escalade SUV's parked outside each of Silicon Valley's five finest hotels. Cadillac may be selling 30% more cars than in 2012, but this is Cadillac's canary in the coal mine, just like the June 2007 iPhone launch was BlackBerry's canary in the coal mine.
Which brings me to the Elmiraj. This is a concept car Cadillac showed for the first time last week. It's a very large ultra-luxury coupe, with Mercedes S-Class Coupe, BMW 6-series and Bentley Continental GT being the main intended competition.