Facebook Earnings Preview: All About Mobile
NEW YORK (TheStreet) -- Facebook
Last quarter, mobile revenue accounted for 23% of advertising sales, and CFO David Ebersman told investors Facebook became a mobile company in 2012. "2012 was the year Facebook became a mobile company," Ebersman said in an interview with TheStreet. "Mobile provides a huge opportunity for Facebook, and we're working to make sure our ad products work well on mobile."
Shares of Facebook were falling 0.7% to $27.58 in afternoon trading.
Cantor Fitzgerald analyst Youssef Squali believes that number is only going to increase, as more and more advertising money flows to devices like smartphones and tablets, where Facebook has an incredibly strong presence. Of its 1 billion-plus users, Facebook has more than 600 million of its users using its mobile apps, on devices like Apple's
Recent earnings from Yahoo!
Mayer noted the recent pricing weakness year-over-year is largely reflective of continued mobile weakness. "...
The Menlo Park, Calif.-based Facebook is expected to earn 13 cents on a non-GAAP basis, with revenue coming in at $1.44 billion, according to analysts surveyed by Thomson Reuters. Analysts surveyed by Estimize are a little more bullish, looking for 15 cents per share on $1.48 billion in sales.