Google Gaps on Retail Store Rumors (Update 1)

Tickers in this article: AAPL AMZN GOOG MSFT

Other companies besides Google have attempted to exploit retail. There were the Gateway stores in the 1990s that demonstrated success for a period of time. Microsoft (MSFT) has also tried its own retail approach, albeit with mixed results.

Google's reported change in thinking comes just a few months after Sameer Samat, Google Shopping's vice president of product management, told AllThingsD that Google doesn't intend to go the retail route. "We aren't planning on being a retailer," Samat said in an interview. "We don't view being a retailer right now as the right decision."

Google responded to TheStreet's request for comment in an email, saying the company doesn't "comment on rumor or speculation."

Shares of Google were higher in Tuesday trade, gaining 1.29% to $803.10.

--Written by Chris Ciaccia in New York

>Contact by Email.