How Coca-Cola Stock Will Satisfy Investors' Thirst for Profit
The stock closed Friday at $42.43, up almost 1%. Although shares are up 4% year to date, they trail the S&P 500's 7% gain. And in the last three years and five years, Coca-Cola stock has gained only 10% and 13%, respectively. This is while, during the same span, the S&P has gained 53% and 110%.
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The problem hasn't been Coca-Cola as much as it has been an industry that is in transition . Consumers are moving away from sodas in favor of healthier alternatives like tea and sports drinks. This has contributed to a prolonged environment of weak volumes and compressed margins.
Coca-Cola has an answer, however. The company has begun to show that it is more than just a North American soft drink company. This is even though it has increased its global market share in nonalcoholic/ready-to-drink beverages for 26 consecutive quarters.
With the stock trading at around $42 with a P/E of 22, which is 3 points lower than the industry average, Coca-Cola is a solid buy. On the basis of long-term margin expansion and 3% to 4% volume growth, these shares should trade at $46 by the end of the year.
The company is becoming more diversified.
Consider, as the April quarter, close to 80% of Coca-Cola's operating profit came from international markets. Of that total, roughly 55% of its total operating income is generated from emerging markets. These include areas like India and Africa that are still posting high single-digit volume growth, up 8% and 6%, respectively.
Growth in these areas will continue to offset any prolong weakness in North American volume growth. Volume in North America declined 1% in the April quarter. As a result, Coca-Cola saw just 1% growth in global volumes versus expectations of 2% to 3%. This is due (in part) to social and political fight against sodas, which are now being referred to as "liquid candy."
Management is answering the call with strategic product mixes and promotional shifts.
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New products like Coca-Cola Life , which uses a blend of sugar and plant-based stevia as a natural sweetener, is the company's answer to consumers' demand for healthier beverages. Coca-Cola Life is scoring big wins among more health-conscious consumers, especially in areas like Argentina and Chile.