HP Is Introducing a Luxury Smartwatch
NEW YORK (TheStreet) -- The market for wrist computers is getting increasingly crowded especially now that HP
NYC-based online retailer Gilt.com announced a new smartwatch designed by award-winning designer Michael Bastian and engineered by HP. The new device will have to compete with an expanding selection of smartwatches currently fighting for shoppers' attention - numerous designs from Samsung, Sony
HP's shares were lower by 1.1% to $35.22 in early morning trading in New York.
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The HP design is described as a men's watch "with incomparable attention to detail" with a 44mm stainless steel case, lighted dial, inlaid buttons and colorful, interchangeable, watch bands. The overall design aesthetic of the device was reportedly "inspired by the dashboards and trim details of luxury cars."
The new HP watch will work with both Google
No prices have been announced for the smartwatch, but will launch exclusively on Gilt sometime this fall.
This is not HP's first attempt at smartwatches, as it released the HP-01 in 1977, nearly 40 years ago. The HP-01 was a tiny HP calculator with additional date, time and stopwatch features, as well as a bright red LED display. The device sold for $650 in stainless steel and $750 in 14K gold. In 2014 dollars that translates to $2,600 and $3,000, respectively.
Hewlett Packard's third quarter earnings call is scheduled for Aug. 20th. Analysts surveyed by Thomson Reuters expect the company to earn 88 cents a share on $26.96 billion in revenue.