[video] A Chart You Should See: Investors Put Greater Weight Behind Orexigen Than Arena, Vivus
The respective commercial launches of Vivus'
So, it seems as if Orexigen has actually benefitted from the protracted FDA review and delayed commercial launch of its obesity pill Contrave. On Monday, Contrave passed a key heart-safety test, which should lead to the drug's approval next June.
Will Orexigen and its marketing partner Takeda succeed where rivals have (so far) failed?
Takeda has a lot of metabolic drug marketing experience -- Actos is a blockbuster diabetes drug -- which should proven beneficial with the Contrave launch.
Orexigen's enterprise value is still significantly lower than Arena and Vivus.
-- Reported by Adam Feuerstein in Boston.
Follow Adam Feuerstein on Twitter.