iPad Mini Keeps Apple No. 1 in Tablets
NEW YORK (TheStreet) -- Apple
Technology research firm IDC released its latest research for the tablet market, which grew 142.4% year over year to 49.2 million units. Much of that was from Apple, which sold 19.5 million units in its second quarter, above IDC's forecast of 18.7 million units. That's good for 65.3% year-over-year growth, and part of the reason why Apple was able to beat earnings expectations.
Much of that outperformance can be attributed to the iPad Mini, which was announced in October 2012.
"Sustained demand for the iPad Mini and increasingly strong commercial shipments led to a better-than expected first quarter for Apple," said Tom Mainelli, research director, tablets at IDC, in a press release. Consumers clearly want Apple iPads, and the iPad Mini, which starts at $329, is seen as the best of both worlds. Consumers are increasingly moving toward smaller tablets, yet they want an Apple product. Perhaps that's why we've heard the rumors of an iPad Mini with Retina Display coming later this year.
Apple held 39.6% of the tablet market at the end of the first quarter 2013, but that's way down from last year, when it held 58.1% of the tablet market. Samsung is in second place, thanks to its marriage with Google
Competitors like Microsoft