Style Me Pretty's Larson: Women Business Leaders
BOSTON ( TheStreet) -- If you haven't caught the headline yet, Style Me Pretty is one of the fastest growing and talked about online wedding publications.
Abby Larson, bridal industry entrepreneur and founder of the popular wedding blog, launched Style Me Pretty five years ago to fill an untapped void in the online wedding space.
The publication collaborates with more than 1,700 vendors and receives hundreds of real wedding submissions per week.
Larson has successfully wedded bridal blogging to business. Style Me Pretty tops the wedding publication list with more than 18 million hits per month and 1.6 million unique visitors, the company says. In the social media space, Style Me Pretty has more than 65,000 Twitter followers, over 119,000 Facebook "likes" and approximately 520,000 monthly visits from Pinterest.
Larson is continuously evolving the brand and looking to engage new audiences. Style Me Pretty recently debuted " Style SMP at Home ," the site's brand new lifestyle and entertainment section.
With so much content to choose from, Larson is also about to launch her first compilation book displaying a collection of real-life weddings as well as a practical guide for any bride planning a wedding. Style Me Pretty Weddings: Inspiration and Ideas for an Unforgettable Celebration goes on sale on December 18.
Saying that entrepreneurism is in her blood, Larson started the blog while she was in the process of selling a wedding invitation business she started.
"I was trying to find a way to stay connected to this industry that I have fallen in love with," she says, and saw a need for edited and curated wedding content so that brides and wedding enthusiasts wouldn't have to wait for monthly magazine issues.
Last week, TheStreet interviewed Larson about her success.
Why is the blog so popular?
Larson: I had timing on my side. Style Me Pretty was one of the first places to go to see that edited content. The timing was great. The blog was just really well received right out of the gate. I had a really well-known place link to me and traffic that was pretty huge for our early success.
The second reason is we put out great content. That's always been the goal with Style Me Pretty .
The other secret to my success is Tait, my husband. He transformed this little blog into something that people were reading all over the world. He tripled revenue
Where does the content come from?
Larson: We accept content from brides with the photographer permission and from vendors from all over the world. Tait built a submissions tool and vendors can go in and upload all their pictures. And through the back end we can automatically create those photo boards. We get about 600 weddings a week in.