iTunes Radio Preview Hints at Surprises (Update 1)
NEW YORK (TheStreet) -- Apple's
Initially, I said iTunes Radio was a lot like Pandora's
Research firm BTIG has demoed the service, and from the looks of it, perhaps initial reports were wrong about it being a "me-too" offering. Maybe Pandora, Spotify, and to a much lesser extent, Google
BTIG's Rich Greenfield issued a note regarding Pandora, saying Apple has picked up its game with iTunes Radio. In the research note, he noted there was an increased amount of content from the original beta, as well as a much better, "and increasingly accurate/fast Siri performance." He mentioned there were no "annoying pop-ups display ads like you find in Pandora." Greenfield rates Pandora shares "sell."
Shares of Pandora were lower in Wednesday trading, off 7.18% to $18.24 on heavier than normal volume.
Here's a YouTube video of the research firm demoing the service.
--Written by Chris Ciaccia in New York
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