Jim Cramer's Mad Dash: Gap Sales Show How Retail Is Tough

Tickers in this article: GPS RTH

NEW YORK (TheStreet) -- On CNBC's "Cramer's Mad Dash" segment, TheStreet's Jim Cramer, co-manger of the Action Alerts PLUS portfolio, took a look at Gap's recent comparable-store sales results. 

The company reported a 7% drop in comp sales for its flagship store and Banana Republic, but a 7% increase for its Old Navy stores. 

These results will cause investors to ask whether the consumer is truly doing as well as we think, Cramer said. 

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But retailers will continue having mixed results on a month-to-month basis, unless they consistently have the right product at the right price.  

"All I can say is that retail has become one of the toughest businesses out there," he said. 

Being long a retail ETF, such as the Market Vectors Retail ETF is "going to hurt you," Cramer concluded, since some retailers will do well and some will do poorly. 

-- Written by Bret Kenwell in Petoskey, Mich.