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Netflix's Stock Spikes, But Will the Company Even Exist In 2016?

Tickers in this article: NFLX DIS

Netflix absolutely had to pay dearly for the Disney rights. That's what the big content owners do. They have all of the leverage in relationships with middlemen -- glorified bootleggers such as Netflix -- and they slap them around in the process. Netflix needs this content, and Disney extracts every last drop. Netflix pays, the debt situation never gets better.

It's the same old story. Whenever it appears that Netflix maneuvered out of its death spiral, something like this happens.

Without massive domestic and international subscriber growth and, ideally, new lines of revenue, this could end up bad news greeted as good by opportunistic traders and the stragglers in the Netflix bullish gaggle.

The 2016 part of this deal means nothing if Netflix is (A) no longer around or (B) cannot make good on its financial obligations with Disney. That's a real concern.

Bet the farm on the obvious: Disney has itself more than covered contractually in the event Netflix dies or is in a world of hurt between now and 2016.

--Written by Rocco Pendola in Santa Monica, Calif.