Pizza War Escalates: Who Will Win the Biggest Slice?
NEW YORK (TheStreet) -- Yum Brands
Although Domino's had been wiping the floor with Papa John's for most of 2013 as measured by U.S. comparable restaurant growth rates, the latter had a surprise uptick out of left field in the fourth quarter.
The illustrious, all-knowing Mr. Market hasn't bought into it the possibility of revival for a brand with "PZZA" for a stock symbol, however, Papa John's shares are flat year to date relative to Domino's, which have tacked on 5%. Nonetheless, with Domino's comparable restaurant growth rates headed in the wrong direction (slower...), it appears that Papa John's is at least partially to blame. A couple explanations for this turn of events:
- Some 45% of Papa John's sales are digitally derived versus 40% for Domino's. By year end, that number will be 50% for Papa John's. Don't think that Starbucks
is the only food chain with impactful mobile and online technology.
- While Papa John's founder John Schnatter is still no Johnny Smooth in his constant TV appearances, they are working, especially those with NFL great and all-American fella Peyton Manning. Just before Papa John's inked a deal with Manning, the company's market cap was near $900 million...now it's $1.92 billion.
- New, premium menu items are hitting the mark for Papa John's, such as the double cheeseburger pizza and mega chocolate chip cookie.
That said, I am very intrigued by the forthcoming impact to Domino's U.S. sales from it being the only fast food chain to have an app on an infotainment car system. The app in partnership with Ford
-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.
This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.