Pregame With These Super Bowl Ready Stocks
Ford (F) is hoping to put the Lincoln back on the map. Recent ads for the brand have featured John Slattery from "Mad Men" in attempts to gain back market share. Other carmakers with big spots include Chrysler, Toyota (TM), Honda (HMC), and Audi. General Motors (GM) is sitting out this game.
Blackberry (RIMM) has similar hopes for this Sunday. The new Blackberry 10 has had a welcome reception among reviewers but it's done nothing for the stock which slipped 29% through the week. A sleek ad and the recent appointment of Alicia Keys as Creative Director could create a much needed jolt for the brand.
Finally, Under Armour (UA) will be pushing its Baltimore roots. A victory from the Ravens can draw attention to the apparel brand. CEO Kevin Plank mades his Super Bowl prediction in a recent earnings call: "Wait, Ravens 35-33. Final prediction. Go Ravens."
Written by Kapitall's Freda Ding