Samsung Disappointing Numbers Will Be Worse With Apple's Next iPhone Release

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NEW YORK ( TheStreet) -- Samsung's dismal quarterly performance, leading to a 25% decline in profits, are likely to get worse before they get better, as the company warned that the second half of the year would be "a challenge" and Apple is likely to refresh its iPhone later, starting in Sept.

That challenge is coming not only from Apple's iPhones at the top-end of the smartphone business, but from mid and low-priced handsets made by small manufacturers and selling well in China and the world's emerging markets.

IDC analyst Ramon Llamas says Samsung is really "feeling the pressure from every area." In a phone interview, Llamas said Samsung is the top manufacturer and it's also "the biggest target." He thinks Samsung's problems are three-fold: it's struggling in the low-end marketplace, competitors such as  LG and Motorola are currently offering high-quality alternatives and that "the writing is on the wall" for Samsung once Apple introduces its larger-screen models.

Read More: iPhone 6 Coming at Right Time as World Moves to Large Smartphones

Samsung announced a net profit of $6.1 billion in the second quarter,  down from $7.6 billion in the year ago quarter. Operating profits of $7.02 billion fell 15% sequentially, and 25% from the same quarter last year.

Nick Spencer of ABI Research thinks Samsung is "caught in the middle ground" between low-cost Chinese phones and the iPhone.  In an email, Spencer added, "Samsung has also always relied on supply chain excellence (scale and manufacturing its own components) to allow it to create dozens of different models to satisfy every conceivable price point, form factor and regional taste. This is inefficient, which is fine when you have margin to play with and have the lowest manufacturing costs, but both of these are being squeezed by Chinese manufacturers."

For the past few years, Samsung's distinct marketing advantage has been larger smartphone screens than its competition, but that may soon change. Apple is expected to announce two new iPhones that should challenge Samsung's main talking point, one with a reported 4.7-inch screen rivaling the Galaxy S5, and the other is said to sport a 5.5-inch display. Apple recently reported fiscal third-quarter results, which saw the company ship 35.2 million iPhones.

According to analysts surveyed by Thomson Reuters, Samsung's problems will continue into the second half of this year. Analysts polled expect Samsung to see a 7% revenue decline in profits and an EPS drop of 14% in the third quarter and a slightly better (-2% revenue and -3% EPS) in the fourth quarter.

Samsung has yet to respond to a request for comment.

Early in July, Samsung warned its second quarter would disappoint blaming a number of factors - a slowdown in growth for the entire smartphone industry, increased competition at the high and low ends of the smartphone spectrum, a strengthening home currency in relationship to the US dollar and the second quarter being an historically slow period.