Seven Things Walmart Is Already Doing to Spark Growth
The stock has been going sideways for two years, while same-store sales in the U.S. have been declining.
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Shares of Walmart were trading Monday morning at $75.51, down 2 cents. The stock is down 3.8% this year, compared with an 8% gain for the Standard & Poor's 500 Index .
The Bentonville, Ark., company has reacted to its sluggish sales by shuffling the deck chairs. Doug McMillon, 48, is in as CEO, and Greg Foran, who made his mark from the edge of the world , was promoted ahead of more senior executives to head the U.S. unit.
The business press is filled with ideas such as splitting up the company, but that won't happen.
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How could McMillon and Foran turn the ship around quickly?
- Customize -- Every Walmart looks about the same That needs to chang. Stocking more ethnic food in ethnic neighborhoods, or more of what different communities want, such as diapers in areas with lots of new families or Depends in areas with lots of old people, would be a start. And make those displays of what local people want obvious.
- Get In There -- Many towns are now too small for a Walmart. That's how Dollar General
grew, by serving those super-small towns. Walmart now has formats that can serve those small towns.
- Selling Fresh Groceries in Cities -- The best way to compete with dollar stores such as Family Dollar
in urban areas is through the Walmart Neighborhood Market concept that previous managers were merely testing. Many urban neighborhoods are ripe for Walmarts, because the dollar stores can't turn over fresh produce merchandise quickly enough. Walmart can.
- Do More to Tie Online to Offline -- There is little connection now between Walmart's online efforts and what it's doing in its stores. Even Kroger
is ahead in this area. Help people build shopping lists that can be filled automatically, including support for recipes to reduce food waste. Then build on the relationship in other departments.
- Pay Some People -- Walmart stores look stale compared with those of Target
because they're understaffed. Hire some folks to do stocking, and build in some pay raises so that good people don't leave for the first hamburger stand opening.
- Health Care Is an Opportunity -- Walmart has been treating health care as a problem , but primary care is rapidly moving toward convenient "doc in a box" urgent care centers and drug stores staffed by para-professionals such as centers opened by CVS
and Walgreens . That is a trend Walmart can get ahead of by signing regional partnerships with local chains.
- Expand Banking Options -- Walmart has an existing relationship with American Express
for its BlueBird card which offers check cashing and ATM service at a fraction of what check-cashing stores charge, and with more dignity. Expand that aggressively to bring poor people the banking services they need, at a lower cost, and Walmart will win both loyalty and market share.
None of these ideas requires Walmart to change its focus away from the middle and lower-middle class. The company didn't immediately respond to a request for comment.