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Social Networking Is for Social Businesses

Tickers in this article: FB GM GOOG MSFT

The same will prove true with social networking. Its benefits will mainly accrue to savvy small businessmen and women who spend the time to work on their business, not just in their business, turning suspects into prospects, prospects into customers, and customers into regulars.

Social is small business' friend, not Madison Avenue's.

At the time of publication, the author was long GOOG, IBM and MSFT.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.