Sozzi: Coca-Cola Has No Sabra Hummus, and That Is Really Unfortunate
NEW YORK (TheStreet) -- Coca-Cola
Not only has Pepsi leveraged the Gatorade name into a performance product line consisting of energy gels, energy chews, protein bars and protein infused drinks, but what it continues to do with its 50% joint venture in Sabra hummus is impressive. Check out how Pepsi has applied a Gatorade expansion attack plan to Sabra (Sabra hummus has about 60% market share in the U.S., versus 24% when the joint venture was struck in 2007), leading to a full domination in the refrigerated dips/spreads section at supermarkets such as Kroger
As an investor seeking to determine which consumer products company to add for the long-term, you would want to put a higher grade on a Pepsi that is exploiting new markets (Twitter fact: the "refrigerated spreads" market in the U.S. is now churning out in excess of $600 million annually in sales) and better partaking in the new real-time discussions happening on social media during large events.
Read on for a little tour of the world's food palate. The reason: appeal to as many tastes and party planning options as possible and close the sale.